The purpose of this research study was to figure out what reasons cause two of Hip Hop’s biggest artists to be received so differently. Jay-Z and Kanye West are both two very successful African American music businessmen that participate in similar endeavors. Both have dabbled in clothing and shoes, while each has started their respective record labels. A significant factor in their reception was their social upbringing. In order to further assess what contributes to each artist’s popularity, or lack thereof, responses from the American media and the African American community are analyzed.

Author Bio

Ted Lin-Cereghino (2019) is pursuing a degree in Arts & Entertainment.

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