Making Probability Judgment of Future Product Failures: The Role of Mental Unpacking
Document Type
Conference Proceeding
Conference Title
Academy of Marketing Science Conference
Location
Vancouver, B.C., Canada
Date of Presentation
5-1-2008
Recommended Citation
Biswas, D.,
Keller, R. L.,
&
Burman, B.
(2008).
Making Probability Judgment of Future Product Failures: The Role of Mental Unpacking.
Paper presented at Academy of Marketing Science Conference in Vancouver, B.C., Canada.
https://scholarlycommons.pacific.edu/esob-facpres/172
