An Experimental Examination of Economics of Information Theory across Offline and Online Shopping Environments: The Roles of Information Dispersion, Interface Usage Frequency, and Product Digitalization
Document Type
Conference Proceeding
Conference Title
American Marketing Association
Location
San Diego, CA
Date of Presentation
1-1-2008
Recommended Citation
Biswas, D.,
&
Burman, B.
(2008).
An Experimental Examination of Economics of Information Theory across Offline and Online Shopping Environments: The Roles of Information Dispersion, Interface Usage Frequency, and Product Digitalization.
Paper presented at American Marketing Association in San Diego, CA.
https://scholarlycommons.pacific.edu/esob-facpres/177
