Predicting Future Product Failures: The Effects of Mental Unpacking and Regulatory Focus
Document Type
Conference Proceeding
Conference Title
American Marketing Association
Location
San Diego, CA
Date of Presentation
1-1-2008
Recommended Citation
Biswas, D.,
Keller, R. L.,
&
Burman, B.
(2008).
Predicting Future Product Failures: The Effects of Mental Unpacking and Regulatory Focus.
Paper presented at American Marketing Association in San Diego, CA.
https://scholarlycommons.pacific.edu/esob-facpres/176
