Nagua
Format
Junior and Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Arts, Media, Performance, and Design
Abstract/Artist Statement
This project displays a fictitious kombucha that showcases three flavors. In addition to branding the product, I designed the can labels, packaging, and carrier box as well as the posters advertising the new brand. Accompanying the intent of the brand’s promotion as eco-friendly in its packaging (reflected in the use of aluminum cans), the exhibition utilizes Mexica (Me-she-ca) or Aztec iconography and folk art in its branding and identity to attract potential customers with a liveliness that permeates the brand in its design and illustrations. Taking heavy inspiration from the Aztec God Tezcatlipoca (tes-cat-lee-po-ka) and the folklore of Aztec shapeshifters or Naguals, this exhibition features poster advertisements that incorporate bold uses of black & yellow in reference to Mexica folklore surrounding the Jaguar, the symbol of Tezcatlipoca. Having been inspired by my personal self-reflection and research of my cultural roots as a Mexican-American, I wanted this brand to reflect my heritage and serve as a callback to the traditional name I was given as it is also of Nahuatl (Aztec) origin and means “Star”.
Location
Reynolds Art Gallery
Nagua
Reynolds Art Gallery
This project displays a fictitious kombucha that showcases three flavors. In addition to branding the product, I designed the can labels, packaging, and carrier box as well as the posters advertising the new brand. Accompanying the intent of the brand’s promotion as eco-friendly in its packaging (reflected in the use of aluminum cans), the exhibition utilizes Mexica (Me-she-ca) or Aztec iconography and folk art in its branding and identity to attract potential customers with a liveliness that permeates the brand in its design and illustrations. Taking heavy inspiration from the Aztec God Tezcatlipoca (tes-cat-lee-po-ka) and the folklore of Aztec shapeshifters or Naguals, this exhibition features poster advertisements that incorporate bold uses of black & yellow in reference to Mexica folklore surrounding the Jaguar, the symbol of Tezcatlipoca. Having been inspired by my personal self-reflection and research of my cultural roots as a Mexican-American, I wanted this brand to reflect my heritage and serve as a callback to the traditional name I was given as it is also of Nahuatl (Aztec) origin and means “Star”.