Campaign for Microplastics to Young Financially Secured Married Couples
Format
Senior Art & Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Art, Media, Performance, and Design
Abstract/Artist Statement
My project addresses an environmental subject, specifically micro-plastics, which are small pieces or particles of plastics that can be airborne or drift through the water, by creating a diverse visual campaign series including posters, illustrations, a pamphlet, or wearable merchandise such as t-shirts. Microplastics often find their way into the digestive systems of aquatic life and as food into our own digestive systems.
The goal with the project is to bring more awareness to the effects microplastics have on the environment. The project's call for action is to act on that awareness. My call to action would be community service, voting, and sponsoring events. Not everyone is willing to go through with this, so incentives are needed. These include Tax Credits, resource availability, food safety, and a hospitable home.
My intended audience for this project are those who are identified as Gen Z, open to the idea of marriage, and are financially secure. I will measure the success of my campaign by conducting a survey or gathering public opinion. I will also know the campaign is a success if it can garner a lot of attention from my target audience./p>
I applied my graphic design knowledge to this project, by using color theory, grouping, hierarchy, and visual communications theory to communicate with my audience. I used what I learned to create a campaign series addressing the problems associated with micro-plastics to my targeted audience. My message brings them information and incentives which they can act on.
Location
Reynolds Art Gallery
Start Date
12-4-2022 9:00 AM
End Date
13-5-2022 5:00 PM
Campaign for Microplastics to Young Financially Secured Married Couples
Reynolds Art Gallery
My project addresses an environmental subject, specifically micro-plastics, which are small pieces or particles of plastics that can be airborne or drift through the water, by creating a diverse visual campaign series including posters, illustrations, a pamphlet, or wearable merchandise such as t-shirts. Microplastics often find their way into the digestive systems of aquatic life and as food into our own digestive systems.
The goal with the project is to bring more awareness to the effects microplastics have on the environment. The project's call for action is to act on that awareness. My call to action would be community service, voting, and sponsoring events. Not everyone is willing to go through with this, so incentives are needed. These include Tax Credits, resource availability, food safety, and a hospitable home.
My intended audience for this project are those who are identified as Gen Z, open to the idea of marriage, and are financially secure. I will measure the success of my campaign by conducting a survey or gathering public opinion. I will also know the campaign is a success if it can garner a lot of attention from my target audience./p>
I applied my graphic design knowledge to this project, by using color theory, grouping, hierarchy, and visual communications theory to communicate with my audience. I used what I learned to create a campaign series addressing the problems associated with micro-plastics to my targeted audience. My message brings them information and incentives which they can act on.