Do Good Design: Women's Vaginal Health
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Department of Art, Media, Performance, and Design
Abstract/Artist Statement
The vagina is one of the most absorbent parts of the human body, which poses problems for people who menstruate and use traditional period products like pads and tampons. Research has proven that the plastics, chemicals, and other materials used in such products create a staggering number of health-related concerns for individuals who use them. Health issues that can arise from using pads and tampons include yeast infections; bacterial vaginosis; Toxic Shock Syndrome; toxin exposure; deregulated gene expression; organ damage; abnormal tissue cell growth; and immune, hormonal, and endocrine system disruption. To deter menstruators from using traditional period products that can incur serious health problems, I created a design-driven campaign that encourages females ages 19–23 to purchase medical-grade silicone menstrual cups from the company DivaCup. The campaign, which includes modernizing DivaCup’s brand identity, packaging, and social media advertisements, convinces the target market to purchase DivaCup’s products through compelling design informed by research. Deliverables are directly relevant to the target audience through the strategic use of color psychology, messaging, typography, design style choices, and overall visual appeal. Incentives in the form of discounts and giveaways are offered through social media-based collaborations with companies whose values align with DivaCup’s. Using design to drive the campaign informs customers about health hazards that traditional period products pose, ultimately convincing them to make the switch to DivaCup’s menstrual cup. Campaign effectiveness will be measured through data collection on product sales or customer feedback and engagement on social media. It is expected that the target audience will follow through with the call to buy and use menstrual cups, becoming more informed about their bodies and investing their dollar in a healthier (and more exciting) way of managing menstruation.
Location
University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211
Start Date
22-4-2021 6:00 PM
End Date
24-4-2021 8:00 PM
Do Good Design: Women's Vaginal Health
University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211
The vagina is one of the most absorbent parts of the human body, which poses problems for people who menstruate and use traditional period products like pads and tampons. Research has proven that the plastics, chemicals, and other materials used in such products create a staggering number of health-related concerns for individuals who use them. Health issues that can arise from using pads and tampons include yeast infections; bacterial vaginosis; Toxic Shock Syndrome; toxin exposure; deregulated gene expression; organ damage; abnormal tissue cell growth; and immune, hormonal, and endocrine system disruption. To deter menstruators from using traditional period products that can incur serious health problems, I created a design-driven campaign that encourages females ages 19–23 to purchase medical-grade silicone menstrual cups from the company DivaCup. The campaign, which includes modernizing DivaCup’s brand identity, packaging, and social media advertisements, convinces the target market to purchase DivaCup’s products through compelling design informed by research. Deliverables are directly relevant to the target audience through the strategic use of color psychology, messaging, typography, design style choices, and overall visual appeal. Incentives in the form of discounts and giveaways are offered through social media-based collaborations with companies whose values align with DivaCup’s. Using design to drive the campaign informs customers about health hazards that traditional period products pose, ultimately convincing them to make the switch to DivaCup’s menstrual cup. Campaign effectiveness will be measured through data collection on product sales or customer feedback and engagement on social media. It is expected that the target audience will follow through with the call to buy and use menstrual cups, becoming more informed about their bodies and investing their dollar in a healthier (and more exciting) way of managing menstruation.