Title

Tipsy Hippy Wine by Ashbury Cellars

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Email

mlee2@pacific.edu

Faculty Mentor Department

Art and Graphic Design

Abstract/Artist Statement

Tipsy Hippy is a fictitious wine collection by Ashbury Cellars, a winery inspired by the Sixties hippie subculture of San Francisco. The Sixties was all about freedom and expression which inspired the bright, colorful, uplifting design of Tipsy Hippy. Poster artists during the sixties that worked in San Francisco included Victor Moscoso, whose work and color theory was a great influence on the design of Tipsy Hippy. The use of warped, illegible type and bright vibrating colors were a great appeal to the hippie subculture of San Francisco. Tipsy Hippy pays homage to this design technique while appealing to a contemporary audience. The colors of each wine bottle correlate to the flavors and notes of each varietal. I hope that the bright, vivid, design catches the eyes of audiences as they decipher the warped text on each of the posters and wine bottles.

Location

Reynolds Gallery

Start Date

18-4-2018 6:00 PM

End Date

11-5-2018 5:00 PM

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Apr 18th, 6:00 PM May 11th, 5:00 PM

Tipsy Hippy Wine by Ashbury Cellars

Reynolds Gallery

Tipsy Hippy is a fictitious wine collection by Ashbury Cellars, a winery inspired by the Sixties hippie subculture of San Francisco. The Sixties was all about freedom and expression which inspired the bright, colorful, uplifting design of Tipsy Hippy. Poster artists during the sixties that worked in San Francisco included Victor Moscoso, whose work and color theory was a great influence on the design of Tipsy Hippy. The use of warped, illegible type and bright vibrating colors were a great appeal to the hippie subculture of San Francisco. Tipsy Hippy pays homage to this design technique while appealing to a contemporary audience. The colors of each wine bottle correlate to the flavors and notes of each varietal. I hope that the bright, vivid, design catches the eyes of audiences as they decipher the warped text on each of the posters and wine bottles.