Tipsy Hippy Wine by Ashbury Cellars
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Art and Graphic Design
Abstract/Artist Statement
Tipsy Hippy is a fictitious wine collection by Ashbury Cellars, a winery inspired by the Sixties hippie subculture of San Francisco. The Sixties was all about freedom and expression which inspired the bright, colorful, uplifting design of Tipsy Hippy. Poster artists during the sixties that worked in San Francisco included Victor Moscoso, whose work and color theory was a great influence on the design of Tipsy Hippy. The use of warped, illegible type and bright vibrating colors were a great appeal to the hippie subculture of San Francisco. Tipsy Hippy pays homage to this design technique while appealing to a contemporary audience. The colors of each wine bottle correlate to the flavors and notes of each varietal. I hope that the bright, vivid, design catches the eyes of audiences as they decipher the warped text on each of the posters and wine bottles.
Location
Reynolds Gallery
Start Date
18-4-2018 6:00 PM
End Date
11-5-2018 5:00 PM
Tipsy Hippy Wine by Ashbury Cellars
Reynolds Gallery
Tipsy Hippy is a fictitious wine collection by Ashbury Cellars, a winery inspired by the Sixties hippie subculture of San Francisco. The Sixties was all about freedom and expression which inspired the bright, colorful, uplifting design of Tipsy Hippy. Poster artists during the sixties that worked in San Francisco included Victor Moscoso, whose work and color theory was a great influence on the design of Tipsy Hippy. The use of warped, illegible type and bright vibrating colors were a great appeal to the hippie subculture of San Francisco. Tipsy Hippy pays homage to this design technique while appealing to a contemporary audience. The colors of each wine bottle correlate to the flavors and notes of each varietal. I hope that the bright, vivid, design catches the eyes of audiences as they decipher the warped text on each of the posters and wine bottles.