Vanity Planet Advertisements
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Art and Graphic Design
Abstract/Artist Statement
For my senior project, I created a series of advertisements for the beauty company, Vanity Planet based on the use of a metaphor. Currently, Vanity Planet advertises their products only on social media, with a targeted audience of women, aged 18-25. For my project, I wanted to expand their audience and reach out to a more diverse group of women that I felt were being missed. I strategically added these new ads to specific magazine genres: wedding, parenthood and women’s health. Each advertisement was developed for a particular magazine genre, targeting the population that would likely read the magazine. Thus, an advertisement featuring a baby was created for a women’s health magazine targeting those that may desire more youthful skin. Pearls were used for the wedding magazine. A lion metaphor was selected for a parenting magazine advertisement to suggest simple ideas for busy mothers, who need to “tame the mane”. Clean and simple designs, accentuated by witty yet familiar headlines help to make this little known company more of a household name.
Location
Reynolds Gallery
Start Date
18-4-2018 6:00 PM
End Date
11-5-2018 5:00 PM
Vanity Planet Advertisements
Reynolds Gallery
For my senior project, I created a series of advertisements for the beauty company, Vanity Planet based on the use of a metaphor. Currently, Vanity Planet advertises their products only on social media, with a targeted audience of women, aged 18-25. For my project, I wanted to expand their audience and reach out to a more diverse group of women that I felt were being missed. I strategically added these new ads to specific magazine genres: wedding, parenthood and women’s health. Each advertisement was developed for a particular magazine genre, targeting the population that would likely read the magazine. Thus, an advertisement featuring a baby was created for a women’s health magazine targeting those that may desire more youthful skin. Pearls were used for the wedding magazine. A lion metaphor was selected for a parenting magazine advertisement to suggest simple ideas for busy mothers, who need to “tame the mane”. Clean and simple designs, accentuated by witty yet familiar headlines help to make this little known company more of a household name.