The Power of Nostalgia
Poster Number
12B
Format
Poster Presentation
Faculty Mentor Name
Cecilia Ruvalcaba
Faculty Mentor Department
Eberhardt School of Business
Abstract/Artist Statement
The strong connection the Walt Disney Company forms with young children at a young age may help to establish brand loyalty for people between ages 18 to 25. Nostalgia then becomes the primary consumer experience for that age group. ZMET collages paired with depth interviews of University of the Pacific students will allow the question of consumer nostalgia to be fully examined. Disney’s ability to attract people from Generation Y stems from its unique business design that feeds on the desire to feel young again. Many companies may benefit from this business strategy, which allows young adults to feel a deep connection to a company that primarily markets to children.
Location
DeRosa University Center, Ballroom
Start Date
29-4-2017 10:00 AM
End Date
29-4-2017 12:00 PM
The Power of Nostalgia
DeRosa University Center, Ballroom
The strong connection the Walt Disney Company forms with young children at a young age may help to establish brand loyalty for people between ages 18 to 25. Nostalgia then becomes the primary consumer experience for that age group. ZMET collages paired with depth interviews of University of the Pacific students will allow the question of consumer nostalgia to be fully examined. Disney’s ability to attract people from Generation Y stems from its unique business design that feeds on the desire to feel young again. Many companies may benefit from this business strategy, which allows young adults to feel a deep connection to a company that primarily markets to children.