Collegiate Nightlife App
Faculty Mentor Name
Suzanne Walchli
Faculty Mentor Department
Business
Abstract/Artist Statement
We are developing an app committed to providing our customers with the best of nightlife opportunities. It will allow people to connect in a way that is completely different than Facebook, Instagram, WhatsApp, and other popular apps. When going out for a night of excitement, you want to know what the atmosphere is like wherever you are going. Our app provides an interactive solution to your decision process. The app allows people to check in wherever they are and let others know what the destination is like. People can then look at the app before they go to a bar, club, or lounge, and determine whether or not it will be worth their time to stop by. Not only are we focused on making users’ nights enjoyable, but we also save people time and money if their proposed destination isn’t what they expected it to be. The most influential reason we believe there will be a large demand for an app such as ours is because of the many benefits it has to offer users. We plan to partner with other consumer services such as Uber, so when customers use the app they can earn Uber ride benefits. Users will also be able to earn rewards such as free drinks from participating bars and restaurants. The other feature that allows us to differentiate from our competition is a messaging component. After checking into the app, customers can message others who were at the same venues for up to twenty-four hours after check-in. After conducting our market research, we determined we will be targeting younger adults aged 21-35. We will be targeting this group of people in college towns and large nightlife population cities around the United States in order to provide our services where we believe they are most desired. Not only do we believe that our product will be most successful in these areas, but we also believe releasing our app in these concentrated areas will provide us with the largest potential for rapid word-ofmouth promotion among our target market.
Location
DeRosa University Center, Rooms 214-215
Start Date
30-4-2016 1:30 AM
End Date
30-4-2016 3:30 PM
Collegiate Nightlife App
DeRosa University Center, Rooms 214-215
We are developing an app committed to providing our customers with the best of nightlife opportunities. It will allow people to connect in a way that is completely different than Facebook, Instagram, WhatsApp, and other popular apps. When going out for a night of excitement, you want to know what the atmosphere is like wherever you are going. Our app provides an interactive solution to your decision process. The app allows people to check in wherever they are and let others know what the destination is like. People can then look at the app before they go to a bar, club, or lounge, and determine whether or not it will be worth their time to stop by. Not only are we focused on making users’ nights enjoyable, but we also save people time and money if their proposed destination isn’t what they expected it to be. The most influential reason we believe there will be a large demand for an app such as ours is because of the many benefits it has to offer users. We plan to partner with other consumer services such as Uber, so when customers use the app they can earn Uber ride benefits. Users will also be able to earn rewards such as free drinks from participating bars and restaurants. The other feature that allows us to differentiate from our competition is a messaging component. After checking into the app, customers can message others who were at the same venues for up to twenty-four hours after check-in. After conducting our market research, we determined we will be targeting younger adults aged 21-35. We will be targeting this group of people in college towns and large nightlife population cities around the United States in order to provide our services where we believe they are most desired. Not only do we believe that our product will be most successful in these areas, but we also believe releasing our app in these concentrated areas will provide us with the largest potential for rapid word-ofmouth promotion among our target market.