Componi Brewing System
Faculty Mentor Name
Suzanne Walchli
Faculty Mentor Department
Business
Abstract/Artist Statement
The idea behind the “Componi Brewing System” is to use a combination of coffee brewing systems and incorporate them together to create a system that focuses on the options of multiple pod usage, a mug cleaning system, and an integrated Bluetooth user interface. These features are integrated into one sole product named “Componi Brewing System.” With over 60% of the United States population drinking coffee every day and a global coffee sales market of $42.5 billion, there is large market potential for this product. In addition, there has been rapid growth in recent years of home brewing systems. The idea behind “Componi Brewing System” is to improve upon the systems currently available on the market by enabling the consumer to make hassle-free, high quality coffee at home at a scheduled time. The unit also offers the flexibility to use multiple pods to make the volume and blend of coffees desired, the ability to set features from a smart phone, and the convenience of a built-in cup cleaning system. Preliminary market research conducted through surveys and focus groups allowed us to focus on a target market of consumers between the ages of 18-45 years old who are students and working individuals. Individuals with busy lifestyles and who make coffee at home are consumers who would benefit from the “Componi Brewing System.” The go-to-market strategy for the product will be further evaluated through an indepth patent and trademark search and a net present value analysis of product revenues and costs. The product will be released in The United States due to high coffee consumption rates and high target market population.
Location
DeRosa University Center, Rooms 214-215
Start Date
30-4-2016 1:30 AM
End Date
30-4-2016 3:30 PM
Componi Brewing System
DeRosa University Center, Rooms 214-215
The idea behind the “Componi Brewing System” is to use a combination of coffee brewing systems and incorporate them together to create a system that focuses on the options of multiple pod usage, a mug cleaning system, and an integrated Bluetooth user interface. These features are integrated into one sole product named “Componi Brewing System.” With over 60% of the United States population drinking coffee every day and a global coffee sales market of $42.5 billion, there is large market potential for this product. In addition, there has been rapid growth in recent years of home brewing systems. The idea behind “Componi Brewing System” is to improve upon the systems currently available on the market by enabling the consumer to make hassle-free, high quality coffee at home at a scheduled time. The unit also offers the flexibility to use multiple pods to make the volume and blend of coffees desired, the ability to set features from a smart phone, and the convenience of a built-in cup cleaning system. Preliminary market research conducted through surveys and focus groups allowed us to focus on a target market of consumers between the ages of 18-45 years old who are students and working individuals. Individuals with busy lifestyles and who make coffee at home are consumers who would benefit from the “Componi Brewing System.” The go-to-market strategy for the product will be further evaluated through an indepth patent and trademark search and a net present value analysis of product revenues and costs. The product will be released in The United States due to high coffee consumption rates and high target market population.