Powerhaus Design
Format
Senior Art and Design Exhibition
Abstract/Artist Statement
Athletic apparel and inspiration designed by an athlete and a designer. Very few student-athletes are graphic designers, so for this market, though there are many athletic products, there are very few that are motivational. These products cheer on individuals and their teams, by simply getting dressed before practice or a game. As I run, a shirt that says, “keep up” on the back, will help the teammate behind me push them and therefore me as well. Female athletic gear has become increasingly popular, as have female sports throughout the last 30 years, though most companies have started with male sports gear. This doesn’t discredit any existing companies in fact that is my inspiration, though I wanted a company to start with empowering female products and then expand to include male sports. Because of the original and creative concept this will elevate both female and male sporting good products and motivate a healthy lifestyle and healthy body image for both men and women. Starting with the concept of a redesign of my existing locker room, I applied my knowledge of color psychology and simple but bold graphics that would inspire in a daily basis. Input from my teammates and fellow student-athletes helped me move in the right direction. As a locker room designer, a consult with the team would be in order to get a feeling for the team dynamic and make it a comfortable place for these athletes who spend most of their time here.
Location
Reynolds Gallery
Start Date
6-5-2006 9:00 AM
End Date
6-5-2006 5:00 PM
Powerhaus Design
Reynolds Gallery
Athletic apparel and inspiration designed by an athlete and a designer. Very few student-athletes are graphic designers, so for this market, though there are many athletic products, there are very few that are motivational. These products cheer on individuals and their teams, by simply getting dressed before practice or a game. As I run, a shirt that says, “keep up” on the back, will help the teammate behind me push them and therefore me as well. Female athletic gear has become increasingly popular, as have female sports throughout the last 30 years, though most companies have started with male sports gear. This doesn’t discredit any existing companies in fact that is my inspiration, though I wanted a company to start with empowering female products and then expand to include male sports. Because of the original and creative concept this will elevate both female and male sporting good products and motivate a healthy lifestyle and healthy body image for both men and women. Starting with the concept of a redesign of my existing locker room, I applied my knowledge of color psychology and simple but bold graphics that would inspire in a daily basis. Input from my teammates and fellow student-athletes helped me move in the right direction. As a locker room designer, a consult with the team would be in order to get a feeling for the team dynamic and make it a comfortable place for these athletes who spend most of their time here.