What We Say Vs. What We Do- The Relationship Between Service Environment and Brand Personality in Retailing
Document Type
Conference Presentation
Conference Title
Society for Marketing Advances
Location
St. Petersburg, FL
Conference Dates
November 2-7, 2004
Date of Presentation
11-4-2004
Recommended Citation
Joseph-Mathews, S. M.,
&
Singh, R.
(2004).
What We Say Vs. What We Do- The Relationship Between Service Environment and Brand Personality in Retailing.
Paper presented at Society for Marketing Advances in St. Petersburg, FL.
https://scholarlycommons.pacific.edu/esob-facpres/414
