Endorser Expertise and Consumer Innovativeness: Differential Influences Explored

Authors

Sacha M. Joseph-Mathews, University of the PacificFollow
R. E. Goldsmith

Document Type

Conference Presentation

Conference Title

Association of Marketing Theory and Practice

Location

Sandestin, FL

Date of Presentation

1-1-2004

Recommended Citation

Joseph-Mathews, S. M., & Goldsmith, R. E. (2004). Endorser Expertise and Consumer Innovativeness: Differential Influences Explored. Paper presented at Association of Marketing Theory and Practice in Sandestin, FL.
https://scholarlycommons.pacific.edu/esob-facpres/397