Market Legitimacy: An Investigation into the Institutionalization and Legitimation of Cultural Markets
Document Type
Poster
Conference Title
American Marketing Association Winter Marketing Educators’ Conference
Location
San Antonio, TX
Conference Dates
February 13-15, 2015
Date of Presentation
2-14-2015
Recommended Citation
Ruvalcaba, C.
(2015).
Market Legitimacy: An Investigation into the Institutionalization and Legitimation of Cultural Markets.
Paper presented at American Marketing Association Winter Marketing Educators’ Conference in San Antonio, TX.
https://scholarlycommons.pacific.edu/esob-facpres/189
