Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract)

Authors

Constantinos Hadjichristidis, University of Leeds
Constantinos Hadjichristidis, University of Trento
Kishore Pillai, University of Bradford
Bidisha Burman, Appalachian State University

Document Type

Conference Presentation

Conference Title

Academy of Marketing Science

Date of Presentation

January 2017

Recommended Citation

Hadjichristidis, C., Hadjichristidis, C., Pillai, K., & Burman, B. (2017). Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract). Paper presented at Academy of Marketing Science.
https://scholarlycommons.pacific.edu/esob-facpres/167