Don't Waste Your Emotions: The Impact Of Price And Advertising Appeals In Services
Document Type
Conference Presentation
Conference Title
Academy of Marketing Science World Marketing Congress
Date of Presentation
January 2017
Recommended Citation
Burman, B.,
&
Albinsson, P.
(2017).
Don't Waste Your Emotions: The Impact Of Price And Advertising Appeals In Services.
Paper presented at Academy of Marketing Science World Marketing Congress.
https://scholarlycommons.pacific.edu/esob-facpres/163
