An Empirical Analysis of Ecogeneralists Visiting Florida: 1998-2003

ORCiD

0000-0003-4244-6767

Document Type

Article

Publication Title

Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal

ISSN

1083-5423

Volume

10

Issue

2

DOI

10.3727/108354205776259277

First Page

165

Last Page

185

Publication Date

4-1-2005

Abstract

As ecotourism becomes more and more popular, the emerging trend creates an "ecogeneralist" market segment. The purpose of this study is to present statistical evidence to illustrate the changing market profile of the ecogeneralists in North America, through the investigation of as well as through an analysis of ecogeneralists' spending habits and activities undertaken between 1998 and 2003, during their visit to Florida. The findings of this study indicated that: (1) the basic demographic characteristics exhibited by ecogeneralists in Florida coincided with those market profiles from the previous research findings specific to ecogeneralists, (2) all demographic and behavioral characteristics of ecogeneralists from different geographical origins were found to differ significantly, (3) the economic environment of the US had the most significant impact on the international ecogeneralists' travel experience.

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