International Vs. Domestic Visitors: An Examination of Destination Image Perceptions
ORCiD
0000-0003-4244-6767
Document Type
Article
Publication Title
Journal of Travel Research
ISSN
0047-2875
Volume
43
Issue
3
DOI
10.1177/0047287504272033
First Page
294
Last Page
301
Publication Date
2-1-2005
Abstract
Potential tourists use various destination attributes to aid in destination image formation. Destination environmental attributes related to the actual product or site have been shown to influence destination image. These environmental attributes can be grouped into two subcategories—destination atmospherics and destination service. This study identified significant differences in the ratings of these two categories when comparing three groups of visitors to Florida: Florida (in-state) residents, U.S. domestic (non-Florida), and international. Understanding destination images that past visitors hold about a particular destination may provide useful insights into understanding existing images about that destination and can aid in the development of positioning strategies to alter or maintain these images. This study offers a first step in examining the varying perceptions visitors can hold about a destination based on their country of origin.
Recommended Citation
Joseph-Mathews, S. M.,
Bonn, M. A.,
&
Dai, M.
(2005).
International Vs. Domestic Visitors: An Examination of Destination Image Perceptions.
Journal of Travel Research, 43(3), 294–301.
DOI: 10.1177/0047287504272033
https://scholarlycommons.pacific.edu/esob-facarticles/349