Assessing how new products go to market.

Authors

Denise M. Cumberland, University of LouisvilleFollow
Rod P. Githens, University of the PacificFollow

Document Type

Conference Presentation

Conference Title

Academy of Human Resource Development Conference Proceedings

Location

Renaissance Schaumburg Convention Center Hotel in Schaumburg (Chicago), IL

Conference Dates

February 23-27, 2011

Date of Presentation

2-25-2011

Comments

In K. M. Dirani (Ed.), published in Conference Proceedings

Recommended Citation

Cumberland, Denise M. and Githens, Rod P., "Assessing how new products go to market." (2011). Benerd College Faculty Presentations. 264.
https://scholarlycommons.pacific.edu/ed-facpres/264