Event Title
Unraveling the Mysterious World of Digital Marketing: An Overview of the Online World for Authors
Location
Benerd School of Education, Room 110C
Start Date
17-5-2019 10:30 AM
End Date
17-5-2019 11:45 AM
Description
Online advertising, social media, SEO, websites, email marketing—the online world has many moving parts and it can feel overwhelming understanding them all, and more importantly, how they work together. This presentation features Desireé Duffy from Black Château discussing the most important aspects of digital media as it pertains to authors. Understanding the “why” behind online marketing and PR is the most important first step. Get a 30,000-foot view that will help you zero-in on your online promotional strategy.
Unraveling the Mysterious World of Digital Marketing: An Overview of the Online World for Authors
Benerd School of Education, Room 110C
Online advertising, social media, SEO, websites, email marketing—the online world has many moving parts and it can feel overwhelming understanding them all, and more importantly, how they work together. This presentation features Desireé Duffy from Black Château discussing the most important aspects of digital media as it pertains to authors. Understanding the “why” behind online marketing and PR is the most important first step. Get a 30,000-foot view that will help you zero-in on your online promotional strategy.
Comments
Desireé Duffy is the Founder of Black Château, a marketing and public relations agency, and Books That Make You, a multi-media brand that promotes books and authors through its award-winning website, podcast, and radio show. Duffy is an advocate for spreading stories, ideas, and making the future awesome. She is a speaker on topics such as branding, marketing, digital and traditional media. She holds the license and is the organizer for TEDxResedaBlvd, and produces events including the annual Beach-Bound Book Bash, Scary Stories Around the Fire, Jingle Books, and has programed panels and placed speakers for The West Coast Writers Conferences, Digital Hollywood, the Alliance for Women in Media, and Women in Business.