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Date of Award
2012
Document Type
Thesis - Pacific Access Restricted
Degree Name
Master of Arts (M.A.)
Department
Graduate School
First Advisor
Qingwen Dong
First Committee Member
Alan Ray
Second Committee Member
Heahter Hether
Abstract
Using a Second Level Agenda Setting theory, Interpersonal Communication, Attitude Accessibility and Need for Orientation framework, this exploratory study examined, using the qualitative research method of focus groups, the relationship between Interpersonal Communication and media messages about Stockton, CA. Based on the themes that emerged from the discussions, results show contextual evidence that Interpersonal Communication acts as a facilitating instrument, allowing participants to 6 develop an understanding beyond the attribute description of Stockton, CA, generated by the media. This study also discovered new technology, especially social media, amplified the influence of lnterpersonal Communication of how media messages were ultimately understood. Lastly, the study concluded the University of the Pacific's reputation compensated for the school's undesirable location. Limitations and suggestions for future research are provided.
Pages
112
Recommended Citation
Ambrocio, Priscilla Y.. (2012). The impact of interpersonal communication on the media agenda setting process : a case study of new student perceptions of Stockton, CA. University of the Pacific, Thesis - Pacific Access Restricted. https://scholarlycommons.pacific.edu/uop_etds/829
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