Campus Access Only
All rights reserved. This publication is intended for use solely by faculty, students, and staff of University of the Pacific. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, now known or later developed, including but not limited to photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author or the publisher.
Date of Award
2003
Document Type
Thesis - Pacific Access Restricted
Degree Name
Master of Arts (M.A.)
Department
Communication
First Advisor
Carol Ann Hackley
First Committee Member
Brett DeBoer
Second Committee Member
R. Alan Ray
Abstract
The Internet is an incredibly complex and understudied communication channel. In a state of constant flux, the Net continues to give rise to new and farreaching types of interaction among its users. The Internet and its infinite web sites are at the global community's disposal. The abundance and selection of information has made the Internet the tool of all trades. Because of the prominent place the Net has assumed, it is important for web sites to be perceived as credible.
The current study is based on the results of a large-scale study conducted by Stanford University Persuasive Technology Lab in 2002. Stanford determined that 46.1 percent of the time, respondents judged a web site as credible, based on "design/look" of the web site. The current study replicates the Stanford findings, on a smaller scale, and forges an empirical link between specific design variables and the theory of source credibility.
Pages
122
Recommended Citation
Rollins, Cynthia Karyn. (2003). Instant credibility : an exploratory study of web site credibility through the application of communication and design theory. University of the Pacific, Thesis - Pacific Access Restricted. https://scholarlycommons.pacific.edu/uop_etds/577
To access this thesis/dissertation you must have a valid pacific.edu email address and log-in to Scholarly Commons.
Find in PacificSearchIf you are the author and would like to grant permission to make your work openly accessible, please email
Rights Statement
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
