Date of Award
2025
Document Type
Thesis
Degree Name
Master of Arts (M.A.)
Department
Communication
First Advisor
Qingwen Dong
First Committee Member
Mostafa Aniss
Second Committee Member
Mark Alberta
Abstract
This thesis explores which platform, TikTok or Instagram, best supports engagement andcommunity building for the plus-size audience. Grounded in theories by Goffman, Berger & Luckmann, and David Meerman Scott’s 85-10-5 Rule, the study combines strategic PR methods with digital media tools to elevate plus-size voices. The campaign included 30 Instagram posts, 35 TikToks, street interviews, and a podcast series, all designed and executed for this project. Engagement was measured through likes, comments, shares, saves, follower growth, and qualitative audience feedback.
Pages
39
Recommended Citation
Chavez, Esperanza. (2025). Engaging the Plus-Size Community Through Social Media and Public Relations. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/4302
Included in
Business Commons, Communication Technology and New Media Commons, Critical and Cultural Studies Commons, Public Relations and Advertising Commons, Social Media Commons
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