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A Model Graduate Curriculum In Fund Raising Administration For American Higher Education

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Problem. The problem of this study addressed the increased need for qualified professional fund raising administrators during a time when formal academic programs are not readily available. Purpose. The purpose of this study was to develop a model curriculum at the Master of Arts level as a professional academic program in fund raising administration. Objective. The objective of the study was to draw from a qualified sampling sufficient data to formulate the recommended model graduate curriculum. Procedure. A researcher-designed survey questionnaire was validated and mailed to chief Development officers at American colleges and universities raising a minimum of one million dollars per year for current use at institutions with enrollments of one thousand or more. A return rate exceeding forty percent was considered sufficient for the results to be valid. One hundred eighteen returns provided the data for computer processing. A review of literature provided an historical background of philanthropy, the role and profession of Development and the professional educational programs currently available. The researcher compiled from the literature on workshop-type programs and texts, a list of the salient topics to be evaluated in the Questionnaire at levels of importance. Descriptive statistics were used. Findings. The respondents were ninety-six percent male. Their average age was forty-seven with approximately fourteen years of experience. The institutions represented had an average of ten professionals on their staffs, but less than six percent offered any course work in institutional advancement. Generally the mean score ratings of the sixty-six topics under twelve categories were rated in the medium high level by the respondents. Conclusions. A Master of Arts degree is perceived to be the appropriate program to professionally prepare qualified fund raising administrators. A field experience/practicum with written reports/case studies should be required in lieu of the traditional thesis. Faculty teaching should be required to have substantial fund raising experience. Topics were only included in The Model Curriculum if they were recommended important at the medium-high mean score of 3.50 or higher on a five point scale.

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