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Date of Award

2018

Document Type

Thesis

Degree Name

Master of Arts (M.A.)

Department

Communication

First Advisor

Qingwen Dong

First Committee Member

Graham Carpenter

Second Committee Member

Paul Turpin

Abstract

Research has shown that political satire programs offer both important information about contemporary politics and offer very humorous, entertaining content. This study seeks to understand how these satire programs bolster both internal political efficacy and political

participation. 400 college students at two Northern California universities participated in this research. The study found that affinity for political humor can predict levels of internal political efficacy. Exposure to liberal satire was negatively correlated with affinity for political humor and political participation, and exposure to conservative satire was significantly correlated with internal political efficacy. Internal political efficacy was also positively correlated with political participation. Lastly, there was significant difference between Democrats and Republicans in terms of their exposure to political TV satire.

Pages

71

Included in

Communication Commons

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