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Date of Award
2013
Document Type
Thesis - Pacific Access Restricted
Degree Name
Master of Arts (M.A.)
Department
Communication
First Advisor
Jon Schamber
First Committee Member
Qingwen Dong
Second Committee Member
Alan Ray
Abstract
This study examines San Joaquin County parents' and guardians' media use, interpersonal discussion and attitudes toward funding public schools. Specifically, it investigated the effect of media use on the salience of funding for public schools and how it may be mediated by interpersonal discussion about local public schools. Data was collected from 513 parents and guardians of kindergarten- through sixth-grade children, who responded to a purposive survey distributed within their large urban district, Tracy Unified School District, a small rural district, Jefferson Elementary School District, and a charter school run by San Joaquin County Office of Education. The survey was used to test a hypothesis and research question. The research found that there is a correlation with media use and parental attitudes toward public school funding. More significantly, however, is that the results indicated that interpersonal discussion is a much stronger predictor of parent's attitudes toward public school funding than media use. This study implies that interpersonal discussions with teachers and school administrators can further problem solving and/or decision-making with parents.
Pages
50
ISBN
9781303591327
Recommended Citation
Ratto, Jacqueline S.. (2013). Communication channels and the formation of attitudes toward funding public schools. University of the Pacific, Thesis - Pacific Access Restricted. https://scholarlycommons.pacific.edu/uop_etds/207
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