Campus Access Only
All rights reserved. This publication is intended for use solely by faculty, students, and staff of University of the Pacific. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, now known or later developed, including but not limited to photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author or the publisher.
Date of Award
Thesis - Pacific Access Restricted
Master of Arts (M.A.)
First Committee Member
Second Committee Member
This study examines the social networking website, Facebook and uses an experimental design to determine the relationship between two variables: self-esteem and social comparison. The study also examines the relationship between the variables of identification and similarity as a process of social comparison. Sixty-five students from a small, private University located in the northwestern United States participated in a classical pretest-posttest experiment consisting of two groups. The treatment in this study was a Facebook account that was designed to induce feelings of upward social comparison amongst the participants through the use of status updates, photos and comments from a female college student. The self-esteem and social comparison levels of the participants were measured after viewing the Facebook treatment to determine whether or not the participants experienced a change in their self-esteem, as a result of engaging in upward social comparison with the Facebook treatment. The degree to which the participants identified with the Facebook treatment and also the degree to which the participants viewed the Facebook treatment as someone who was similar to themselves was also measured to determine whether or not identification and similarity play a role in social comparison. The results revealed that the participants did not experience a significant decrease in self-esteem after viewing the Facebook treatment. Furthermore, a correlation analysis indicated no significant relationship between the identification and similarity variables and the self-esteem and social comparison variables. However, additional findings revealed a significant correlation between high self-esteem and downward social comparison. Implications and suggestions for future research are also discussed regarding the relationship between self-esteem and social comparison on Facebook.
Toledo, Sonia M.. (2015). A measurement of self-esteem and social comparison among Facebook users. University of the Pacific, Thesis - Pacific Access Restricted. https://scholarlycommons.pacific.edu/uop_etds/203
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
To access this thesis/dissertation you must have a valid pacific.edu email address and log-in to Scholarly Commons.Find in PacificSearch Find in ProQuest
If you are the author and would like to grant permission to make your work openly accessible, please email
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).