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Date of Award
1951
Document Type
Thesis
Degree Name
Master of Arts (M.A.)
Department
Psychology
First Advisor
Not Listed
Abstract
Throughout the history of physiology and psychology. much effort has been devoted to the study of the functions of the emotions and their subsequent effects on behavior. A systematic investigation of the powers have proved to be extremely fruitful for further understanding of how the emotional appeal can be used, within advertising limits, on individuals.
Pages
84
Recommended Citation
Herwitz, Raymond Albert. (1951). A study of the Psychology of Perfume Advertising as used in Five Popular Magazines. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/1144
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