Social Media and Organizational Transparency: A Case Study of McDonalds’ Customer Engagement Campaign

Authors

Gitane Chaisson, University of the Pacific

Award Date

Summer 2015

Advisor

Heather Heather

Department

College of the Pacific – Communication

Recommended Citation

Chaisson, Gitane, "Social Media and Organizational Transparency: A Case Study of McDonalds’ Customer Engagement Campaign" (2015). Summer Undergraduate Research Fellowship (SURF). 53.
https://scholarlycommons.pacific.edu/surf/53