Banksy at Disneyland: Generic Participation in Culture Jam
Poster Number
30
Introduction/Abstract
Culture jam is a profound genre of communication and its proliferation demands further academic scholarship. However, there exists a substantial gap in the literature regarding culture jam.
Purpose
This essay offers a generic rhetorical criticism of the genre by considering participation of an artifact. First, the three elements of culture jam genre are identified: representational symbol, distortion, and awareness. Then, the artifact Banksy at Disneyland is analyzed for participation within the genre of culture jam.
Method
This essay offers a generic rhetorical criticism of the genre by considering participation of an artifact. First, the three elements of culture jam genre are identified: representational symbol, distortion, and awareness. Then, the artifact Banksy at Disneyland is analyzed for participation within the genre of culture jam.
Results
This study finds that Banksy at Disneyland successfully participates within the genre of culture jam. Utilizing a distortion of Big Thunder Mountain with the installment of a Guantanamo Bay detainee, the artist engenders a message of awareness amongst audiences.
Significance
Initially, this study contributes a contemporary interpretation and refinement of genre methodology to communication theory. Second, this study explores the political and social implications of Banksy at Disneyland, adding to the library of rhetorical criticism on culture jam. Third, only through understanding the text can scholars discern the terministic screens of Banksy and subsequent insights into the artist’s worldview. Lastly, this study seeks to investigate: to what extent does Banksy at Disneyland participate within the genre of culture jam?
Location
DeRosa University Center, Stockton campus, University of the Pacific
Format
Poster Presentation
Banksy at Disneyland: Generic Participation in Culture Jam
DeRosa University Center, Stockton campus, University of the Pacific
Culture jam is a profound genre of communication and its proliferation demands further academic scholarship. However, there exists a substantial gap in the literature regarding culture jam.
