Kam’s Klips Brand Design
Research or Creativity Area
Humanities & Arts
Abstract
Kam’s Klips is a haircutting service stationed in the Monterey Bay Area and is run by Kameron, who specializes in hair and beard line ups and trims, as well as hair length cuts and styles. Kameron has been cutting hair freelance for a few years now, but didn't have a business or brand for himself. The entire branding of Kam's Klips was created from scratch and is meant to equally represent who Kameron is as a person, as well as his business and its major qualities.
The target audience for this business and the ad campaign is males, ages 18-50, who live in the Monterey Bay area, and who like to keep a nicely styled haircut, or like to have a clean and neat hairline that looks crisp. The advertisement campaign is centered around the use of a metaphor, to help explain the main quality of the business to the target audience in a way that would be easy to understand, as well as a way that would resonate with them. The metaphor chosen is: Fresh as a Sports Car, because most males, especially the ones in the target audience, are really into cars and it is something they will resonate with.
Location
Art and Media Student Exhibition; Reynold's Gallery, Stockton, CA
Start Date
9-4-2024 9:00 AM
End Date
11-5-2024 5:00 PM
Kam’s Klips Brand Design
Art and Media Student Exhibition; Reynold's Gallery, Stockton, CA
Kam’s Klips is a haircutting service stationed in the Monterey Bay Area and is run by Kameron, who specializes in hair and beard line ups and trims, as well as hair length cuts and styles. Kameron has been cutting hair freelance for a few years now, but didn't have a business or brand for himself. The entire branding of Kam's Klips was created from scratch and is meant to equally represent who Kameron is as a person, as well as his business and its major qualities.
The target audience for this business and the ad campaign is males, ages 18-50, who live in the Monterey Bay area, and who like to keep a nicely styled haircut, or like to have a clean and neat hairline that looks crisp. The advertisement campaign is centered around the use of a metaphor, to help explain the main quality of the business to the target audience in a way that would be easy to understand, as well as a way that would resonate with them. The metaphor chosen is: Fresh as a Sports Car, because most males, especially the ones in the target audience, are really into cars and it is something they will resonate with.
