General Education vs. Vocational Education: A Study of the Relationship Between Media Agenda and Public Agenda of Vocational Education in China
Poster Number
23B
Research or Creativity Area
Social Sciences
Abstract
The revised Vocational Education Law of the People's Republic of China was passed and formally implemented in May 2022, for the first time determining the status of vocational education as equal to that of general education, and the topic of general and vocational streaming after the entrance examination for High School has once again triggered a heated debate on the Internet. Based on the theory of network agenda setting, this study takes the communication of "vocational education" on Sina Weibo of China as an example to carry out a localized study of network agenda, in order to explore the relationship between media agenda and public agenda of vocational education. The study found that the media agenda network of vocational education on Sina Weibo was not effective in influencing the public agenda network. Based on the research data, it is suggested that the media should construct a constructive news framework in the four aspects of "public-oriented, program-oriented, future-oriented, and action-oriented" in order to play an effective role in moderating between the policy agenda and the public agenda.
Location
Don and Karen DeRosa University Center (DUC) Poster Hall
Start Date
27-4-2024 10:30 AM
End Date
27-4-2024 12:30 PM
General Education vs. Vocational Education: A Study of the Relationship Between Media Agenda and Public Agenda of Vocational Education in China
Don and Karen DeRosa University Center (DUC) Poster Hall
The revised Vocational Education Law of the People's Republic of China was passed and formally implemented in May 2022, for the first time determining the status of vocational education as equal to that of general education, and the topic of general and vocational streaming after the entrance examination for High School has once again triggered a heated debate on the Internet. Based on the theory of network agenda setting, this study takes the communication of "vocational education" on Sina Weibo of China as an example to carry out a localized study of network agenda, in order to explore the relationship between media agenda and public agenda of vocational education. The study found that the media agenda network of vocational education on Sina Weibo was not effective in influencing the public agenda network. Based on the research data, it is suggested that the media should construct a constructive news framework in the four aspects of "public-oriented, program-oriented, future-oriented, and action-oriented" in order to play an effective role in moderating between the policy agenda and the public agenda.
