Title

Do Good Project: Animal Cruelty; Testing on Animals; Animal Rights

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art & Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Art Media Performance and Design

Abstract/Artist Statement

My work is unique, attempts to create a lasting impression, and hopefully portrays my creative imagination. I tend to be drawn to work that is nostalgic and fantasy-like, but what I love is when I can connect or relate to the art. That is exactly what I aim to do with my work. I want the viewer to “take something away” from what they experience. I aspire to use my skills and knowledge to design and create the most imaginable things. My design philosophy is that there are no limits when it comes to what I can create and that I give it my all every time.

100 million — That's the number of animals killed each year in the U.S. due to laboratory lessons, medical training, experimentation and testing on products. Many people overlook the facts and research behind the products they are using. For this project, I wanted to target teenage girls and young women who have a passion for makeup, are animal lovers, and in the Hollywood/ Beverly Hills area, but are not informed about the cons of testing on animals for cosmetics. I created a visual campaign based on a metaphor using valley girl slang with modern animation/ cartoon style. I did this through a series of deliverables, such as a poster series, a social media post, a website, and some stickers for when consumers buy products from stores. I used my design skills and knowledge as a graphic designer with visual communication, the use of color and typography, visual hierarchy and grouping, all unified visually. My goal is to inform these women of the type of products they are using, get them to sign petitions to stop testing on animals, and ultimately switch to products that are cruelty free. The motivation behind all of this is to create a sense of anger, realization, and sensibility in these women which will hopefully lead them to support this campaign and banish testing on innocent animals. To measure how successful or effective this project will be, I will compare statistics from before and after of people who buy brands that test on animals.

Location

Reynolds Art Gallery

Start Date

12-4-2022 9:00 AM

End Date

13-5-2022 5:00 PM

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Apr 12th, 9:00 AM May 13th, 5:00 PM

Do Good Project: Animal Cruelty; Testing on Animals; Animal Rights

Reynolds Art Gallery

My work is unique, attempts to create a lasting impression, and hopefully portrays my creative imagination. I tend to be drawn to work that is nostalgic and fantasy-like, but what I love is when I can connect or relate to the art. That is exactly what I aim to do with my work. I want the viewer to “take something away” from what they experience. I aspire to use my skills and knowledge to design and create the most imaginable things. My design philosophy is that there are no limits when it comes to what I can create and that I give it my all every time.

100 million — That's the number of animals killed each year in the U.S. due to laboratory lessons, medical training, experimentation and testing on products. Many people overlook the facts and research behind the products they are using. For this project, I wanted to target teenage girls and young women who have a passion for makeup, are animal lovers, and in the Hollywood/ Beverly Hills area, but are not informed about the cons of testing on animals for cosmetics. I created a visual campaign based on a metaphor using valley girl slang with modern animation/ cartoon style. I did this through a series of deliverables, such as a poster series, a social media post, a website, and some stickers for when consumers buy products from stores. I used my design skills and knowledge as a graphic designer with visual communication, the use of color and typography, visual hierarchy and grouping, all unified visually. My goal is to inform these women of the type of products they are using, get them to sign petitions to stop testing on animals, and ultimately switch to products that are cruelty free. The motivation behind all of this is to create a sense of anger, realization, and sensibility in these women which will hopefully lead them to support this campaign and banish testing on innocent animals. To measure how successful or effective this project will be, I will compare statistics from before and after of people who buy brands that test on animals.