209 Kombucha
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Department of Art, Media, Performance and Design
Abstract/Artist Statement
I created a new brand of kombucha with three flavors. I designed the identity for the product, labels, and carrier box/multiple-serving packaging. I also made an advertising campaign for the drink.
Designing this kombucha, I wanted to create a unique package that will stand out in a competitive and saturated craft-made kombucha market that appealed to a more mature audience that doesn’t want to appear health conscious. The design represents the city of origin, Stockton, and shows that something good can come out of unexpected places. The colors and the bottling are designed to contrast the variety of rainbow-colored bottles of kombucha that are often seen in the market already.
Location
University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211
Start Date
22-4-2021 6:00 PM
End Date
24-4-2021 8:00 PM
209 Kombucha
University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211
I created a new brand of kombucha with three flavors. I designed the identity for the product, labels, and carrier box/multiple-serving packaging. I also made an advertising campaign for the drink.
Designing this kombucha, I wanted to create a unique package that will stand out in a competitive and saturated craft-made kombucha market that appealed to a more mature audience that doesn’t want to appear health conscious. The design represents the city of origin, Stockton, and shows that something good can come out of unexpected places. The colors and the bottling are designed to contrast the variety of rainbow-colored bottles of kombucha that are often seen in the market already.