Vanitas Vanitatum: Creating a Marketing Campaign for an Art Exhibition
Format
Oral Presentation
Faculty Mentor Name
Brett DeBoer
Faculty Mentor Department
Art, Media, Performance, and Design
Abstract/Artist Statement
We face significant pressure from the media every day. Social media encourages us to spend time and money on our looks and our possessions, fueling discontent, materialism, and self-centeredness. News outlets bombard us with things to be upset about, instilling anxiety, anger, and contention. When misused, media can easily spread attitudes that are harmful to ourselves and others.
My purpose is to provoke contemplation of death to combat the negative influences in our culture and to promote reprioritization, contentedness, humility, and rest, by developing a marketing campaign for a one-person exhibition featuring my artwork. Each of the artworks will depict death in various mediums, including digital painting, drawing, and photography. The artworks will be incorporated into deliverables to promote the exhibition: three social media ads, an exhibition website, an event poster, and a magazine spread. I intend to target people with a degree of disposable income, free time, and exposure to social media.
Renaissance painters used the Vanitas genre to discourage vanity and encourage moral development. Artists like Jose Guadalupe Posada and Diego Rivera built upon the motifs of this style to criticize their government during the Mexican Revolution. Artists of the Avant-garde dedicated their artwork to similar ends. Researching how these artist used their art to promote social change will enable me to bring these ideas into a modern context, along with design principles like symbolism, metaphor, and color theory.
Phase one involves refining the theme of the exhibition, defining the target audience, and completing the social media ads. Phase two involves completing the website and a photo series. The final phase involves completing the event poster and magazine spread. My goals will have been successfully met when I have created compelling, visually appealing artworks and deliverables that form a cohesive campaign that expresses the theme of the exhibition.
Location
University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211
Start Date
24-4-2021 11:45 AM
End Date
24-4-2021 12:00 PM
An example from the social media ad series.
artwork-01.jpg (178 kB)
"Conversation with Death", one of the featured digital paintings.
artwork-02.jpg (947 kB)
A cow skull drawn with white charcoal, one of the featured drawings.
Vanitas Vanitatum: Creating a Marketing Campaign for an Art Exhibition
University of the Pacific, 3601 Pacific Ave., Stockton, CA 95211
We face significant pressure from the media every day. Social media encourages us to spend time and money on our looks and our possessions, fueling discontent, materialism, and self-centeredness. News outlets bombard us with things to be upset about, instilling anxiety, anger, and contention. When misused, media can easily spread attitudes that are harmful to ourselves and others.
My purpose is to provoke contemplation of death to combat the negative influences in our culture and to promote reprioritization, contentedness, humility, and rest, by developing a marketing campaign for a one-person exhibition featuring my artwork. Each of the artworks will depict death in various mediums, including digital painting, drawing, and photography. The artworks will be incorporated into deliverables to promote the exhibition: three social media ads, an exhibition website, an event poster, and a magazine spread. I intend to target people with a degree of disposable income, free time, and exposure to social media.
Renaissance painters used the Vanitas genre to discourage vanity and encourage moral development. Artists like Jose Guadalupe Posada and Diego Rivera built upon the motifs of this style to criticize their government during the Mexican Revolution. Artists of the Avant-garde dedicated their artwork to similar ends. Researching how these artist used their art to promote social change will enable me to bring these ideas into a modern context, along with design principles like symbolism, metaphor, and color theory.
Phase one involves refining the theme of the exhibition, defining the target audience, and completing the social media ads. Phase two involves completing the website and a photo series. The final phase involves completing the event poster and magazine spread. My goals will have been successfully met when I have created compelling, visually appealing artworks and deliverables that form a cohesive campaign that expresses the theme of the exhibition.