Choose Green
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Art and Graphic Design
Abstract/Artist Statement
To encourage eco-awareness and eco-friendly practices, I have created Choose
Green, an online advocacy group that connects wholesalers, businesses, and
customers. Many businesses — restaurants in particular — are creating a lot of waste, especially in the shape of styrofoam. To address this problem, Choose Green recognizes and promotes businesses that meet our “green standards,” and use eco- friendly products provided by our sponsor wholesale companies. Joining Choose Green will help businesses and their customers become more eco- aware. Businesses will be awarded for joining by gaining access to discounted products and advertised benefits. They will be motivated to be part of a bigger voice in taking a step towards minimizing their waste. They will attract a new target audience, the eco-shopper. Overall, this will motivate businesses and consumers to be more eco-friendly, and more specifically to reduce the use of styrofoam. Choose Green brand's visual identity is flexible and can be applied in many ways.
I have created an app, magazine ads, online advertisements, membership awards, a sample t-shirt and apron. I also designed materials promoting sponsorship
opportunities for eco-friendly product companies. For my app mock-up, I learned to use Adobe XD and created a functioning app
prototype. One of the most unique processes I am getting to use in this project is
wood burning. The award designs will be etched on wooden blocks with a laser
printer. My inspiration for this project came from my own values and the
eco-friendly lifestyle I try to live. As a designer, I have used my skills in typography and communication design to
encourage eco-friendly practices.
Location
Reynolds Gallery
Start Date
18-4-2018 6:00 PM
End Date
11-5-2018 5:00 PM
Choose Green
Reynolds Gallery
To encourage eco-awareness and eco-friendly practices, I have created Choose
Green, an online advocacy group that connects wholesalers, businesses, and
customers. Many businesses — restaurants in particular — are creating a lot of waste, especially in the shape of styrofoam. To address this problem, Choose Green recognizes and promotes businesses that meet our “green standards,” and use eco- friendly products provided by our sponsor wholesale companies. Joining Choose Green will help businesses and their customers become more eco- aware. Businesses will be awarded for joining by gaining access to discounted products and advertised benefits. They will be motivated to be part of a bigger voice in taking a step towards minimizing their waste. They will attract a new target audience, the eco-shopper. Overall, this will motivate businesses and consumers to be more eco-friendly, and more specifically to reduce the use of styrofoam. Choose Green brand's visual identity is flexible and can be applied in many ways.
I have created an app, magazine ads, online advertisements, membership awards, a sample t-shirt and apron. I also designed materials promoting sponsorship
opportunities for eco-friendly product companies. For my app mock-up, I learned to use Adobe XD and created a functioning app
prototype. One of the most unique processes I am getting to use in this project is
wood burning. The award designs will be etched on wooden blocks with a laser
printer. My inspiration for this project came from my own values and the
eco-friendly lifestyle I try to live. As a designer, I have used my skills in typography and communication design to
encourage eco-friendly practices.