People of Pacific
Poster Number
14B
Format
Poster Presentation
Faculty Mentor Name
Nico Barredo
Faculty Mentor Department
Enrollment Management
Additional Faculty Mentor Name
Sacha Joseph-Mathews
Additional Faculty Mentor Department
Marketing
Abstract/Artist Statement
When examining the effect lifestyle experiences can have on buying behavior, we find that using narrative based communication elicits a more favorable response and encourages buying behavior. As marketers begin to look for new channels to communicate these narratives, the industry has seen a rise in bloggers as well as blog readers. This marketing plan serves to measure the importance of sustaining University of the Pacific’s lifestyle blog, People of Pacific as a valuable marketing tool for Enrollment Management. Beyond its application to University of the Pacific, this plan could also be applied to other higher education departments looking for new experiential marketing tactics. These strategies are to be effective for the 2017-2018 academic year by the Tiger Creative Team in order to increase both applicants and confirmations to University of the Pacific.
Location
DeRosa University Center, Ballroom
Start Date
29-4-2017 10:00 AM
End Date
29-4-2017 12:00 PM
People of Pacific
DeRosa University Center, Ballroom
When examining the effect lifestyle experiences can have on buying behavior, we find that using narrative based communication elicits a more favorable response and encourages buying behavior. As marketers begin to look for new channels to communicate these narratives, the industry has seen a rise in bloggers as well as blog readers. This marketing plan serves to measure the importance of sustaining University of the Pacific’s lifestyle blog, People of Pacific as a valuable marketing tool for Enrollment Management. Beyond its application to University of the Pacific, this plan could also be applied to other higher education departments looking for new experiential marketing tactics. These strategies are to be effective for the 2017-2018 academic year by the Tiger Creative Team in order to increase both applicants and confirmations to University of the Pacific.