Title

Bringing Greeting Cards Back to a Personal Level

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

Around 2008-2009, I started making birthday cards for my friends. It started out as fairly amateur work of a design made on Adobe Photoshop and then some cutting and pasting onto poster board. As my interest in graphic design grew, so did my need to create. But I couldn’t just create random cards; I needed something to inspire my designs, so I started designing cards for my family and friends using their names as typographical design elements. Making cards for the last five years has made me more aware of how today’s society view greeting cards. They have become a sort of hand-off that one will give to another in addition to the gift. Greeting cards sold in stores are printed with corny sayings and even cornier illustrations, rendering the card impersonal. However, a greeting card should be much more than an acknowledgement of an occasion or just a vehicle for a written message, it should be just as considerate and personal as a gift in itself. By designing cards from scratch and making them by hand using a die-cut technique, the greeting card will not only be about what is written inside. The handcrafted aesthetic and unique design that is catered for the recipient will achieve a personal touch that mass-produced cards greatly lack.

Location

Reynolds Art Gallery

Start Date

16-4-2014 6:00 PM

End Date

16-4-2014 8:00 PM

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Apr 16th, 6:00 PM Apr 16th, 8:00 PM

Bringing Greeting Cards Back to a Personal Level

Reynolds Art Gallery

Around 2008-2009, I started making birthday cards for my friends. It started out as fairly amateur work of a design made on Adobe Photoshop and then some cutting and pasting onto poster board. As my interest in graphic design grew, so did my need to create. But I couldn’t just create random cards; I needed something to inspire my designs, so I started designing cards for my family and friends using their names as typographical design elements. Making cards for the last five years has made me more aware of how today’s society view greeting cards. They have become a sort of hand-off that one will give to another in addition to the gift. Greeting cards sold in stores are printed with corny sayings and even cornier illustrations, rendering the card impersonal. However, a greeting card should be much more than an acknowledgement of an occasion or just a vehicle for a written message, it should be just as considerate and personal as a gift in itself. By designing cards from scratch and making them by hand using a die-cut technique, the greeting card will not only be about what is written inside. The handcrafted aesthetic and unique design that is catered for the recipient will achieve a personal touch that mass-produced cards greatly lack.