Bringing Greeting Cards Back to a Personal Level
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Graphic Design
Abstract/Artist Statement
Around 2008-2009, I started making birthday cards for my friends. It started out as fairly amateur work of a design made on Adobe Photoshop and then some cutting and pasting onto poster board. As my interest in graphic design grew, so did my need to create. But I couldn’t just create random cards; I needed something to inspire my designs, so I started designing cards for my family and friends using their names as typographical design elements. Making cards for the last five years has made me more aware of how today’s society view greeting cards. They have become a sort of hand-off that one will give to another in addition to the gift. Greeting cards sold in stores are printed with corny sayings and even cornier illustrations, rendering the card impersonal. However, a greeting card should be much more than an acknowledgement of an occasion or just a vehicle for a written message, it should be just as considerate and personal as a gift in itself. By designing cards from scratch and making them by hand using a die-cut technique, the greeting card will not only be about what is written inside. The handcrafted aesthetic and unique design that is catered for the recipient will achieve a personal touch that mass-produced cards greatly lack.
Location
Reynolds Art Gallery
Start Date
16-4-2014 6:00 PM
End Date
16-4-2014 8:00 PM
Bringing Greeting Cards Back to a Personal Level
Reynolds Art Gallery
Around 2008-2009, I started making birthday cards for my friends. It started out as fairly amateur work of a design made on Adobe Photoshop and then some cutting and pasting onto poster board. As my interest in graphic design grew, so did my need to create. But I couldn’t just create random cards; I needed something to inspire my designs, so I started designing cards for my family and friends using their names as typographical design elements. Making cards for the last five years has made me more aware of how today’s society view greeting cards. They have become a sort of hand-off that one will give to another in addition to the gift. Greeting cards sold in stores are printed with corny sayings and even cornier illustrations, rendering the card impersonal. However, a greeting card should be much more than an acknowledgement of an occasion or just a vehicle for a written message, it should be just as considerate and personal as a gift in itself. By designing cards from scratch and making them by hand using a die-cut technique, the greeting card will not only be about what is written inside. The handcrafted aesthetic and unique design that is catered for the recipient will achieve a personal touch that mass-produced cards greatly lack.