Title

California Jungle

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

In this fictitious project, the Mondavi Winery is looking to capitalize on the recent explosion in 21-35 year-old wine-buyers’ market by launching a series of wines. In order to meet the needs of this new demographic I named the line California Jungle. California Jungle is a wine series that is intended to help “discover the animal in you.” Each of the three labels displays a different animal print inspired by African art. The intended audience for this wine label design is the under 30 crowd who wants to make a good impression on a budget. The package design was created with that group in mind, as it is more of a gift box specific to the wine, alluding to sophistication and fun.

Location

Reynolds Art Gallery

Start Date

16-4-2014 6:00 PM

End Date

16-4-2014 8:00 PM

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Apr 16th, 6:00 PM Apr 16th, 8:00 PM

California Jungle

Reynolds Art Gallery

In this fictitious project, the Mondavi Winery is looking to capitalize on the recent explosion in 21-35 year-old wine-buyers’ market by launching a series of wines. In order to meet the needs of this new demographic I named the line California Jungle. California Jungle is a wine series that is intended to help “discover the animal in you.” Each of the three labels displays a different animal print inspired by African art. The intended audience for this wine label design is the under 30 crowd who wants to make a good impression on a budget. The package design was created with that group in mind, as it is more of a gift box specific to the wine, alluding to sophistication and fun.