The Effects of Negative Political Advertising: How Negative Is Too Far

Poster Number

25

Lead Author Major

Communication

Format

Poster Presentation

Faculty Mentor Name

Kenneth Day

Faculty Mentor Department

Communication

Abstract/Artist Statement

This study explores the boomerang effect of negative political advertising. Students in undergraduates will watch two versions of negative political ads, one that is extremely negative. They then will rate their support both the candidate attacked and the candidate originating the negative political ad. The study predicts that extremely negative political ads will lower support for the candidate engaged in the attack.

Location

DeRosa University Center, Ballroom

Start Date

21-4-2011 6:00 PM

End Date

21-4-2011 8:00 PM

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Apr 21st, 6:00 PM Apr 21st, 8:00 PM

The Effects of Negative Political Advertising: How Negative Is Too Far

DeRosa University Center, Ballroom

This study explores the boomerang effect of negative political advertising. Students in undergraduates will watch two versions of negative political ads, one that is extremely negative. They then will rate their support both the candidate attacked and the candidate originating the negative political ad. The study predicts that extremely negative political ads will lower support for the candidate engaged in the attack.