The Perceived Credibility of Online and Print Sources
Format
Oral Presentation
Faculty Mentor Name
Qingwen Dong
Faculty Mentor Department
Communication
Abstract/Artist Statement
A sample of 357 college students examines the relationship of online and print source credibility. The study found that credibility is an important factor to most participants, however, it is not the most prevalent aspect in searching for online information. Results confirmed that while the Internet and printed publications are both credible sources, non-credible Internet sources are often used for simplicity and convenience. As the use of the Internet on a daily basis increases, so does the perceived credibility of the sources located within the World Wide Web. Limitations of the current study and suggestions for future studies are also provided.
Location
DeRosa University Center, Room 218
Start Date
21-4-2011 5:00 PM
End Date
21-4-2011 8:00 PM
The Perceived Credibility of Online and Print Sources
DeRosa University Center, Room 218
A sample of 357 college students examines the relationship of online and print source credibility. The study found that credibility is an important factor to most participants, however, it is not the most prevalent aspect in searching for online information. Results confirmed that while the Internet and printed publications are both credible sources, non-credible Internet sources are often used for simplicity and convenience. As the use of the Internet on a daily basis increases, so does the perceived credibility of the sources located within the World Wide Web. Limitations of the current study and suggestions for future studies are also provided.