Morgan Stanley and 9/11
Poster Number
35
Format
Poster Presentation
Abstract/Artist Statement
This particular case study examines the crisis management plan of Morgan Stanley, a global financial services firm, before, during and after the infamous terrorist attacks of September 11, 2001. Although Morgan Stanley was the largest tenant in the World Trade Center, the firm had one of the lowest casualty rates in comparison to other companies. The results of this case study demonstrate that by taking a proactive approach, Morgan Stanley was able to deal with the crisis much more effectively than if it had failed to do so. Also, by maintaining open communication with the company's primary publics throughout the crisis, Morgan Stanley demonstrated a prime example of crisis management.
Location
Pacific Geosciences Center
Start Date
26-4-2003 9:00 AM
End Date
26-4-2003 5:00 PM
Morgan Stanley and 9/11
Pacific Geosciences Center
This particular case study examines the crisis management plan of Morgan Stanley, a global financial services firm, before, during and after the infamous terrorist attacks of September 11, 2001. Although Morgan Stanley was the largest tenant in the World Trade Center, the firm had one of the lowest casualty rates in comparison to other companies. The results of this case study demonstrate that by taking a proactive approach, Morgan Stanley was able to deal with the crisis much more effectively than if it had failed to do so. Also, by maintaining open communication with the company's primary publics throughout the crisis, Morgan Stanley demonstrated a prime example of crisis management.