An investigation into customer alienation based on race, sex or income level
Poster Number
9
Format
Poster Presentation
Abstract/Artist Statement
Through Likert scale surveys and analyzing previous research, we are trying to determine the effect of race, sex, or income levels on customer alienation, the perception that companies are not concerned with their customers. Our findings will specifically focus on each of these three explanatory variables separately as well as possible combinations of effects.
Location
Pacific Geosciences Center
Start Date
20-4-2002 9:00 AM
End Date
20-4-2002 5:00 PM
An investigation into customer alienation based on race, sex or income level
Pacific Geosciences Center
Through Likert scale surveys and analyzing previous research, we are trying to determine the effect of race, sex, or income levels on customer alienation, the perception that companies are not concerned with their customers. Our findings will specifically focus on each of these three explanatory variables separately as well as possible combinations of effects.