Examining the Joint effects of Add-On Fees and Price Discounts on Consumer Evaluations
Document Type
Conference Proceeding
Conference Title
American Marketing Association Winter Academic Conference
Organization
American Marketing Association
Location
St. Pete's Beach, FL
Conference Dates
February 23-25, 2024
Date of Presentation
2-24-2024
Volume
35
Recommended Citation
Burman, B.,
Verma, S.,
Guha, A.,
Srivastava, J.,
&
Biswas, A.
(2024).
Examining the Joint effects of Add-On Fees and Price Discounts on Consumer Evaluations.
Paper presented at American Marketing Association Winter Academic Conference in St. Pete's Beach, FL.
https://scholarlycommons.pacific.edu/esob-facpres/604
