Store Atmospherics and Online Atmospherics: An Exploratory Study into the Congruence of Marketing Efforts across Retailing Environments.

Authors

Sacha M. Joseph-Mathews, University of the PacificFollow
L. R. Flynn

Document Type

Conference Presentation

Conference Title

Academy of Marketing Science Annual Conference

Location

Tampa FL

Conference Dates

May 25-28, 2005

Date of Presentation

5-28-2005

Recommended Citation

Joseph-Mathews, S. M., & Flynn, L. R. (2005). Store Atmospherics and Online Atmospherics: An Exploratory Study into the Congruence of Marketing Efforts across Retailing Environments.. Paper presented at Academy of Marketing Science Annual Conference in Tampa FL.
https://scholarlycommons.pacific.edu/esob-facpres/409