The Influence of Online Review on Purchasing Intention

Authors

Albert Huang, University of the PacificFollow
T. Kang
S. Hung

Document Type

Conference Presentation

Conference Title

Decision Sciences Institute

Location

New Orleans, LA

Date of Presentation

11-1-2009

Recommended Citation

Huang, A., Kang, T., & Hung, S. (2009). The Influence of Online Review on Purchasing Intention. Paper presented at Decision Sciences Institute in New Orleans, LA.
https://scholarlycommons.pacific.edu/esob-facpres/214